Job Summary

The Brand Promotion Manager is responsible for developing and executing strategies to increase brand awareness, strengthen brand positioning, drive customer engagement, and support business growth. The role involves planning promotional campaigns, managing marketing activities, coordinating with internal and external stakeholders, and monitoring campaign performance to ensure achievement of brand and sales objectives.

Key Responsibilities

• Develop and implement brand promotion and marketing strategies aligned with business objectives.

• Plan and execute ATL, BTL, digital, social media, and experiential marketing campaigns.

• Develop innovative promotional concepts to increase brand visibility and customer engagement.

• Manage brand communication across various marketing channels while maintaining consistent brand identity.

• Conduct market research, competitor analysis, and customer insight studies.

• Identify new opportunities for brand positioning, partnerships, events, sponsorships, and promotional activities.

• Coordinate with advertising agencies, media agencies, designers, influencers, vendors, and other external partners.

• Prepare and manage annual and campaign-wise promotional plans and budgets.

• Monitor promotional campaigns and evaluate their effectiveness using relevant KPIs.

• Track brand awareness, customer engagement, leads, conversions, market share, and campaign ROI.

• Work closely with the Sales, Product, Digital Marketing, and Business Development teams to support revenue objectives.

• Organize and manage events, exhibitions, product launches, activations, roadshows, and promotional programs.

• Develop marketing materials including brochures, banners, presentations, social media content, and promotional collateral.

• Ensure all promotional activities comply with the company's brand guidelines and communication standards.

• Monitor market trends and recommend new promotional approaches and communication strategies.

• Prepare regular reports on campaign performance, market activities, and promotional expenditure.

• Manage relationships with key media, agencies, vendors, partners, and other stakeholders.

• Provide recommendations to management based on campaign results, customer feedback, and market developments.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.

• Master's degree/MBA in Marketing or a related discipline is an advantage.

• Minimum 10–12 years of relevant experience in brand management, marketing, advertising, promotions, or a related field.

• Monthly salary and other benefits as per Company rule.

• Salary no bar for a deserving candidate.