Job Summary

The Social Media Manager is responsible for developing and executing the organization’s social media strategy to increase brand awareness, audience engagement, website traffic, and conversions. The role involves content planning, social media management, campaign execution, community engagement, performance analysis, and coordination with creative and marketing teams.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and marketing objectives.

• Manage the organization’s social media accounts, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.

• Create and maintain monthly/weekly social media content calendars.

• Develop engaging content, including posts, captions, reels, stories, videos, and promotional campaigns.

• Coordinate with graphic designers, video editors, copywriters, and other teams to produce quality content.

• Monitor social media trends, audience behavior, competitors, and emerging platforms.

• Manage online communities and respond to comments, messages, reviews, and customer inquiries professionally.

• Plan and execute paid social media advertising campaigns and optimize them for performance.

• Track key metrics such as reach, engagement, followers, traffic, leads, conversions, and ROI.

• Prepare regular social media performance reports and provide actionable recommendations.

• Maintain consistent brand voice, visual identity, and communication standards across platforms.

• Collaborate with sales, marketing, and business development teams to support lead generation and promotional activities.

• Manage social media campaigns for product launches, events, promotions, and special occasions.

• Identify and manage opportunities for influencer, creator, and brand collaborations.

• Stay updated on platform algorithms, social media tools, content formats, and digital marketing best practices.

• Handle social media crises and escalate sensitive customer or reputational issues when necessary.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, Digital Marketing, or a related field.

• 2–4 years of relevant experience in social media management, digital marketing, or a similar role.

• Demonstrated experience managing professional social media accounts and campaigns.

• Strong understanding of social media platforms, analytics, advertising, and content marketing.

• Experience with social media management and analytics tools.

• Good Salary Package

• Good working environment.