Job Summary

We are seeking a dynamic, creative, and results-oriented Sales & Marketing Executive to drive customer acquisition, increase brand awareness, and boost revenue for our café. The ideal candidate will be responsible for developing and executing marketing campaigns, building corporate and community partnerships, managing digital marketing activities, and implementing sales initiatives to increase footfall and customer loyalty.

Key Responsibilities

1. Sales & Business Development

• Identify and develop new business opportunities, including corporate clients, offices, educational institutions, and event organizers.

• Promote café services for corporate meetings, catering, private events, birthdays, and special occasions.

• Build and maintain long-term relationships with existing and prospective customers.

• Achieve monthly and quarterly sales targets through proactive outreach and client engagement.

• Prepare quotations, proposals, and negotiate business agreements with clients.

• Conduct market visits to generate new leads and expand the customer base.

2. Marketing & Brand Promotion

• Plan and execute online and offline marketing campaigns to increase brand visibility and customer engagement.

• Manage the café's social media platforms by creating engaging content, coordinating promotions, and monitoring audience interaction.

• Coordinate with designers, photographers, influencers, and media partners to enhance brand presence.

• Organize promotional events, seasonal campaigns, product launches, and customer engagement activities.

• Develop and implement customer loyalty and referral programs.

• Monitor competitor activities, market trends, and customer preferences to recommend effective marketing strategies.

3. Customer Relationship Management

• Collect and analyze customer feedback to improve products and services.

• Handle customer inquiries and coordinate with the operations team to ensure excellent customer experience.

• Maintain relationships with corporate clients and key partners to encourage repeat business.

4. Reporting & Performance Analysis

• Prepare daily, weekly, and monthly sales and marketing reports.

• Track campaign performance using relevant metrics and recommend improvements.

• Maintain records of leads, client meetings, sales activities, and conversions.

• Assist management in developing annual marketing plans and sales forecasts.

Requirements

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.

• 1–3 years of experience in sales, marketing, hospitality, café, restaurant, hotel, or FMCG industries.

• Strong communication, negotiation, and interpersonal skills.

• Excellent presentation and relationship-building abilities.

• Knowledge of digital marketing, social media management, and promotional campaigns.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Ability to work independently while collaborating effectively with cross-functional teams.

• Willingness to travel for client meetings, partnerships, and promotional activities when required.

Preferred Qualifications

• Experience in the food & beverage or hospitality industry.

• Familiarity with Meta (Facebook & Instagram) advertising and basic digital marketing tools.

• Experience organizing promotional events and corporate partnerships.

• Basic knowledge of graphic design tools (Canva or similar) is an advantage.

Key Competencies

• Sales & Business Development

• Marketing Strategy & Campaign Execution

• Customer Relationship Management (CRM)

• Digital & Social Media Marketing

• Communication & Negotiation

• Networking & Partnership Building

• Creative Thinking

• Time Management & Organization

• Target-Oriented Mindset

• Analytical & Problem-Solving Skills

• Competitive Salary

• Good Working Environment