Marketing Manager
Vacancy : 1 | Job Views : 383
Location: Harisiddhi, Lalitpur, Bagmati, Nepal
Offered Salary
Negotiable
Industry
Medical/Healthcare/Hospital
Experience
5 - 7 Years
Job Type
Full Time
Post Date
Mar 21, 2021
Valid Until
Mar 27, 2021
- Develop a clear understanding of the Hospital’s business objectives and devise and implement a marketing strategy and activity plan which meet these objectives.
- Communicate with the hospital’s internal and external customers (patients, healthcare professionals staff, healthcare institutions etc), ensuring that all the marketing objectives are met.
- Develop and deliver the hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.
- Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the hospital’s core values.
- Manage the hospital’s social media channels.
- Identify and produce engaging and SEO-optimised content for the hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
- Plan and help deliver online advertising campaigns.
- Use web analytics (including Google Analytics) to monitor trends and traffic.
- Optimize online user experience to increase engagement and conversion.
- Ensure effective, branded marketing communications including the company website, social media, audio and video media, print communication and advertising.
- Manage major projects such as PR events, launches, marketing campaigns, Webinars, annual networking days and evenings, trade show exhibits etc.
- Liaise with all Department Heads and In-charges in-house, in creating marketing pieces for different areas e.g. brochures, patients booklet, patient leaflets etc.
- Maintain high level of knowledge of hospital’s clinical services.
- Work closely with other hospital’s liaison executives to ensure clear marketing message to referral audience and marketing support and materials supplied to them.
- Maintain awareness of competitor activity and general healthcare updates.
- Manage relationship with consultants and healthcare professionals.
- Direct and manage personnel within the marketing team and provide support and guidance
- Working in a team environment where initiative and dedication is encouraged
- An equal opportunity workplace that values diversity
- High level of responsibility with opportunities to learn and grow
- Attractive salary based on experience and qualifications
- Annual Performance Appraisal System
- Festival expense allowance
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