1. Job Purpose

To manage the clinic’s digital presence, promote healthcare services, generate online inquiries, and increase patient engagement through effective digital marketing.

2. Key Responsibilities

Social Media Management

• Manage Facebook, Instagram, TikTok, social media platforms.

• Prepare and follow a monthly content calendar.

• Respond to social media inquiries and coordinate with the concerned department.

Content & Graphic Design

• Create basic posters, social media posts, stories, and promotional materials.

• Use Canva and/or basic Photoshop for simple designs.

• Maintain the clinic’s branding and visual standards.

• Write captions and basic promotional content.

Basic Video Shooting

• Take basic videos of doctors, health tips, events, health camps, and clinic activities.

• Have a general understanding of framing, lighting, camera angles, and clear audio.

• Shoot short-form content suitable for Reels, TikTok, and YouTube Shorts.

Digital Marketing & Promotion

• Plan and manage social media advertising campaigns.

• Promote clinic services, health camps, offers, and awareness programs.

• Monitor campaign performance, inquiries, and leads.

Online Presence

• Maintain and update the clinic’s online information.

• Monitor Google Business Profile, reviews, and online engagement.

• Stay updated with current digital marketing and social media trends.

3. Key Performance Indicators (KPIs)

• Social media growth and engagement.

• Quality and consistency of content.

• Digital inquiries and leads generated.

• Performance of paid advertisements.

• Regular completion of the monthly content plan.

• Improvement in online visibility and patient engagement.

1. Competitive salary based on skills and experience.

2. Friendly and professional working environment.

3. Opportunity to work in the healthcare and digital marketing field.

4. Opportunity to develop skills in digital marketing, content creation, and social media management.

5. Growth and learning opportunities within the organization.

6. Supportive team and professional development opportunities.