Job Summary

The Digital Marketing Officer is responsible for planning, implementing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, drive website traffic, and improve customer engagement across digital channels. The role requires creativity, analytical skills, and knowledge of digital marketing tools and trends.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.

• Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.).

• Plan, create, and publish engaging digital content, including posts, blogs, videos, and email campaigns.

• Manage paid advertising campaigns on platforms such as Google Ads and Meta Ads.

• Optimize website content using SEO best practices to improve search engine rankings.

• Monitor website performance using analytics tools such as Google Analytics and Search Console.

• Conduct keyword research and competitor analysis.

• Generate quality leads through digital marketing campaigns.

• Manage email marketing campaigns and marketing automation.

• Track campaign performance and prepare regular performance reports.

• Coordinate with graphic designers, content creators, and sales teams.

• Maintain the organization's online reputation and respond to customer inquiries on digital platforms.

• Stay updated with the latest digital marketing trends, algorithms, and technologies.

• Manage digital marketing budgets efficiently.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, Communications, or a related field.

• Professional certification in Digital Marketing is an advantage (Google, Meta, HubSpot, etc.).

• 2–4 years of experience in digital marketing or a similar role.

• Good Working Environment

• Good salary Package

• Opportunity to Growth