Job Summary

Driving sales in supermarkets and retail chains by developing strategies, managing key accounts (supermarkets, grocery stores), negotiating deals, overseeing promotions, leading a sales team, and analyzing market trends to meet targets for profitable growth and brand visibility. Key duties include building strong retailer relationships, executing in-store activities, managing sales budgets, and ensuring alignment with marketing for campaigns. 

Key Responsibilities

• Strategy Planning :- Develop and implement sales strategies, set targets, forecast demand, and plan annual/monthly activities for the modern trade channel.

• Account Management : Manage relationships with key retail partners (supermarkets, departmental store , marts), negotiate contracts, terms, pricing, and secure favorable placement.

• Sales Execution : Drive sales growth, manage promotions, ensure effective product visibility, and optimize shelf space.

• Team Leadership : Recruit, train, motivate, and manage a sales team (supervisors, executives) to achieve goals.

• Market Analysis : Monitor market trends, competitor activities, and consumer behavior to identify opportunities and challenges.

• Cross Functional Collaboration : Work with marketing, logistics, and finance to align initiatives, manage budgets, and ensure smooth operations.

• Reporting : Prepare and present sales reports, performance metrics, and insights to senior management. 

Essential Skills & Qualifications

• Proven sales track record in FMCG/retail, with experience in key account management.

• Strong negotiation, relationship building, and communication skills.

• Analytical skills for data-driven decision-making.

• Leadership and team motivation abilities.

• Familiarity with trade marketing, promotions, and retail operations. 

• Own two wheeler is a must

• 3-5 years of experience in electronics item sales

Typical Reporting Structure

• Reports to Senior Management (e.g., Sales Director, Senior Manager).

• Manages Sales Supervisors, Executives, Merchandisers. 

• Salary and other benefits as per Company rule

• Opportunity to growth